All SMMers often have to hold contests. Drawings and competitions in the social network VKontakte need a business to raise the activity and involvement of your subscribers. Therefore, there are many services to determine the winners and summing up. We will deal with their capabilities, prices and features.
Especially for such situations I collected a selection of 8 complimentary services, with which you can sum up the results of contests in all social networks. And if you need Upload post in instagram from a computer Use Sphplanner.
This selection included only those services that are consistently working at the time of publication (autumn 2018). I personally tested them on my projects. In general, no broken links and non-working sites are just what the truth is useful.
Social networks : In contact with Authorization : via login vkontakte Mechanics : Random What checks : Repost / group member, several winners Proof of honesty : there is. Participants can go and watch how the results of real-time are summed up. Price : is free
For each contest, a separate page is created. The service gives a reference to summarize, which can be inserted into the post. The winner is not announced instantly, and from 1 to 10 minutes (I understand that people can go and look at the winner's announcement process). IMHO, Oh-about very leisurely service.
Social networks : Instagram. Authorization : Through the Login Instagram (contests only in their publications!) Mechanics : Leave a comment, Mark friends in comments, random by tag What checks : You can set several different conditions at the same time, several winners. Proof of honesty : yes, permanent link to the results, the number of the competition, a disposable to carry out one publication Price : is free
You can manually add to the stop list of users (two), which do not satisfy the conditions of the competition (for example, advertising accounts). Attention, be careful: it is impossible to re-hold a contest with the same publication.
Social networks : Facebook. Authorization : Facebook + Personal Information Mechanics : Like, Comment, Like and Comment Simultaneously, Comment, which collected more likes. What checks : You can export all comments or all participants in the competition Proof of honesty : yes, certificate for social network Price : Free for one account, more opportunities on a paid tariff from $ 15.
English, but very specific and understandable site. Immediately looking for a winner for all possible mechanics, and only then invites you to tighten the desired nomination and winner to the Cup to form a certificate. Conveniently :)
Social networks : In contact with Authorization : Vkontakte, administrator rights Mechanics : random on the husky, repost What checks : The city, whether in the group, you can choose several winners Proof of honesty : yes, reference to the results (only 3 days) Price : is free
This service, by the way, can be used for random not only in VKontakte (download a list of contest participants and randomly choose winners. Specify the range by the number of participants - and select the "Numbers" section):
Liya Canary , SMM specialist .
For example, I often use Randstuff for instagram when you need to choose comments on a specific phrase. I swing the parser all comments in the table, sort and leave only with a certain hashteg. Then I write down the video screen. The service issues numbers, I highlight a line with the number in the table and turn on the link to the winner account - to determine the conditions: not a bot, there are posts no later than the week and so on.
Social networks : VKontakte and Odnoklassniki Authorization : not required Mechanics : random on the husky, repost What checks : Will it consist in a group, you can choose several winners Proof of honesty : not Price : is free
It is important that this site works with classmates. But there are disadvantages: for example, you can only set one selection condition (it is impossible, for example, to choose that the person consists in the group and made repost). There is no beautiful certificate, as well as the authentication of the results for subscribers.
Social networks : In contact with Authorization : In contact with Mechanics : Random on reposts, likes and numbers What checks : Will it consist in a group, you can choose several winners Proof of honesty : yes, reference to the results Price : is free
You can sum up immediately or postpone the time of deploying. You can also specify the condition so that the winner consists in some other group (not in the one where the competition is held). You can specify a specific prize.
Social networks : In contact with Authorization : Vkontakte, you need to connect to the community Mechanics : Like, repost, repost and accession What checks : You can choose several winners (immediately all or one) Proof of honesty : yes, reference to the results Price : is free
This application from Happy Santa is installed in a group of VKontakte, where you want to hold a contest. It is important that you can sum up the competition one by one if you need a few winners - you can cut the fakes and take away. The community will show a noticeable screen with the results of the competition (as a widget), as well as indicating that those or other participants were disqualified. In general, the application will suit communities where contests are carried out very often.
Social networks : In contact with Authorization : In contact with Mechanics : Like, repost What checks : You can choose several winners and prizes. Proof of honesty : yes, certificate for social networks, picture Price : is free
You can specify several prizes, and the application will select all the winners at once. Competition results can be saved as text or as a picture. The certificate looks pretty.
I want to clarify that this selection is relevant at the time of publication: from time to time, services die, and you have to look for others - unfortunately, life is so arranged. But new ones always come to the disappeared service!
Save this selection yourself - it can help you out in a difficult minute. And then I recommend to read about How to add a photo in instagram from a computer
On the eve of the New Year, everyone is in a hurry to buy gifts, and the marketers of brands hold contests for subscribers in social media and not only. In the article, we will tell you what to take into account when preparing a competition in social networks. And you still know what happens to those who neglect these rules.
We have seen a lot of times how the New Year competitions are prepared in hot and bustle and do not take into account the limitations of the social network themselves and the law on advertising of the Russian Federation, which also regulates the relationship between the brand and the audience. But ignorance of the law does not exempt from responsibility. If we neglect the rules, you can not only not achieve the desired result, but also get the born from the community side or even a fine.
- in violation of the advertising law (Art. 14.3 of the Administrative Code of the Russian Federation) you can get a penalty for legal entities from 200,000 to 800,000 rubles;
- In violation of the lottery law (Art. 14.27 of the Code of Administrative Offenses of the Russian Federation), you can get a penalty for legal entities from 100,000 to 300,000 rubles.
We will not talk about violations of the Law of the Russian Federation in the preparation and holding of competitions in social networks in the article. This information is in public domain on the network, and if you wish, you can get acquainted with it at any time. Today we will talk about the features of competitions in different social networks and what the rules need to be observed.
What should I pay attention to when conducting a competition?
1. Place the competition rules in open access, the easiest way to Google Docs. And do not forget to specify a link to this file in post, description profile, etc.
2. Be sure to indicate the criteria for choosing the winner.
For example, now we are holding a New Year's competition in Ingate. To participate in it, users need to subscribe to our community, put like a competitive post and make a repost onto the wall.
An example of the Ingate contestExample of the Ingate Competition for the New Year
When preparing a contest, paying his mechanics with the value of the prize. For example, if you play a branded handle, you should not ask for users to make a repost, write a comment to the publication, celebrate 10 friends, to remove the thematic video, etc. Think whether people will want to make so many actions in order to get a handle. But this does not mean that only expensive goods should be used as a prize. If you play a handle, just ask people, for example, subscribe to the community and note in the comments of one friend. Support conditions under which users are not allowed to participate in the competition. For example, if they have closed or empty accounts.Marina Tokunova
ORM INGATE DEPARTMENT
In our practice there was an experience when we did not make this criterion in the rules. As a result, a large number of people wanted to take part in the competition that, of course, a huge plus. But when the client asked to choose the winner, we realized that 95% of the participants were the priests, that is, those who professionally participate in all sorts of competitions and anywhere want to get a prize. As a rule, there are few personal information on the pages of such people or at all, accounts are new or pumped due to the infinite number of reposts of brand contests or photos with hashtags of other contests. Such participants are planning to buy anything and are little interested in the brand, so it is not the best decision to show them to the client.
In general, there is a lot of disputes on this topic. On the one hand, the priests are not a target brand audience, on the other hand, taking into account social network ranking algorithms, they help to significantly increase the coverage of the brand community. Therefore, we simply define that it is more important for you, and the decision is to leave this condition or not.
3. Write what a prize will receive users. If necessary, you can change this information, but only if less than half of the term of the contest passed. In this case, do not forget to publish an additional post about changes in the rules. Do not think that users will not notice the substitutions of the prize, be honest with them!
4. Indicate the geography of the competition and delivery of prizes. Agree, it will be embarrassed if the winner is from the country in which the brand is not even represented. For example, if the beauty salon plays the certificate for services in Moscow, and the winner will be from the cheat.
5. Make an item for a ban to participate in the competition to persons affiliated with the brand.Marina Tokunova
ORM INGATE DEPARTMENT
Once in the Customer's employee spent our competition, but we learned about it only after sent a prize. In general, we were lucky that none of the participants raised the negative wave: to explain to angry users, that this is not a fold, and an honest game will be quite difficult. To avoid such a situation, it is better to register this in the rules and notifying both of your employees, and the client's staff that the contest is not for them.
6. If you need to write the conditions of disqualification. For example, cheating likes.
7. When delivering a prize to sign an act of acceptance-transmission, so that the winner does not request a prize again.
If you decide to play a prize worth more than 4,000 rubles, whether it is ready to tax costs - and this is + 35% (income tax). They can pay for both the organizer of the competition and the winner. In the second case, do not forget to prevent all the participants about it.
Next, briefly list features of competitions in different social networks.
Features of the competition in Facebook
- A contest is prohibited using repost on the participant's page.
- Contests are prohibited with a mark of participants in the photo (if they are not really there).
- Contests are prohibited that force users to use the functions of social networks are not for the purpose (posting feedback on the brand page for remuneration).
Read more about the rules for holding competitions on Facebook read on the official page.
Features of competitions in VKontakte
- It is impossible to hold a contest with a reposit, where the result of the competition will depend on how many reactions (likes, comments, etc.) will dwell the post on the contestant page.
- It is impossible to hold a contest without a predetermined prize.
- It is forbidden to establish restrictions for the start of the competition. For example, the competition will be held if this entry scores a minimum of 1000 likes.
Read more about the rules for holding contests in VKontakte read on the official page.
Features of competitions in Instagram
- In the description of the competition, it is necessary to indicate that it is not approved by Instagram. Thus, the responsibility for its holding will be only on you.
- It is recommended to place the Rules of the Competition on a separate site. The link to the rules can be specified in the description of the profile.
- It is impossible to call users to celebrate your brand hashtags that do not correspond to the posts of the post. For example, the brand of clothing decided to spend a summer contest - play swimsuits. In this case, put Hesteg #summer It is impossible, but # Summer_Brend - can :). Such hasties including increase profile rating.
Mechanics using brand hashtegov, for which competitive operations are then rated, often uses Tinkoff Bank. Some examples of such contests - #tinkoffgirl и #tinkoffVelo. .
If in VKontakte is forbidden to establish restrictions on the number of reactions for the start of the competition, then in the Lottery Instagram you can easily meet the similar mechanics: when the cost for the brand product is assigned and each subsequent comment / Like of the user reduces this price for a certain amount, for example, by 10 or 50 rubles . Thus, the user can participate in the formation of a new "low" cost. And the winner will be defined either randomly or on the last user.
Read more about the rules for holding contests in Instagram read in the article.
Features of competitions in classmates
In this social network, it is necessary to follow the rule: it is forbidden to use the mechanics, according to which you need to invite the brand community (which holds a competition) of friends.
And you can follow the changes you can on the official page.
So, we talked about the main rules that should be observed when creating competitive mechanics.
Laying! Here is the mandatory information that you want to specify in the competitive post:
- dates of the beginning and end of the competition;
- the number when the winner will announce;
- conditions of participation in the competition;
- the prize that will receive the winner;
- The principle of choosing the winner.
And finally, four councils, how to make a competition in which users will want to participate:
- As a prize for the competition, choose what will be interested in your target audience.
- Use a simple and understandable mechanics that will not cause differences.
- Do not write long competitive posts: everything should be clearly and in the case.
- Make simple conditions for participation in the competition: the less action, the better.